Toolkit

Social Media

This Thanksgiving (November 28, 2024) is the first Greatest Day on Social Media. We will repeat this every year until 2030, or U.S. hunger is ended (whichever comes first)!
We invite everyone on all social media platforms to join us in spreading the word about the EndHungerUSA2030 campaign on that day of gratitude, family, food, abundance, and community.
Create "posts with a purpose" to spread the facts about this solvable problem and invite your followers and fans to sign up to join the movement. Be creative, do it within your brand, and spread the word! And include the hashtag #EndHungerUSA2030.
This is a "friend-raising" ― not fundraising ― effort although, if your followers want to donate to or volunteer with organizations that are helping hungry people in their community, we'll show them how. We won't directly solicit them for contributions or share their info.

Check out our Social Media Toolkit with interactive templates and graphics that can be easily shared. Record videos, take selfies, and create your own posts that can be downloaded for each social media platform. It's pretty cool, and we always welcome new ideas!

Social Media Toolkit

Key Messages

More than 47 million people in the United States (14.3%) face hunger, including 13.8 million children (nearly one in five, 19.2%).¹
U.S. hunger has increased dramatically in the last two years ― likely due to the end of pandemic-era programs and the inflationary rise in food costs.
Hunger can affect people from all walks of life. Millions of people in America are just one job loss, missed paycheck, or medical emergency away from hunger. But hunger doesn't affect everyone equally ― some groups like children, older adults, Veterans, and people of color face hunger at much higher rates.
Important Federal and state programs like school breakfasts and lunches and SNAP, supplemented by community food banks and other organizations for short-term emergencies, provide critical assistance to families and individuals who face food insecurity and access to nutritional meals. But these programs are vulnerable to budget cuts because Congressional and state legislators don't feel pressure from voters to sustain or increase funding for these proven solutions. Yet polls find that at least 86% of Americans agree with the statement "No one in the United States should go hungry." ― one of the highest levels of agreement in the U.S. on any issue, shared across gender, generational, income, and partisan lines.²
What's missing is the public will to end hunger ― enough Americans raising their hands and telling their elected representatives that ending hunger should be a national priority that they can't be ignored.
EndHungerUSA2030 is a citizen's movement to broadly increase awareness about this urgent issue, help members take effective action, and persuade their elected representatives that the time is now ― in the 21st Century, in the richest nation in history ― to finally put an end to U.S. hunger.
We are focusing on the power of social media to reach out to millions of Americans to join forces and change history, making sure that no one in America is left out and has access to healthy nutritional food. You can make a difference!

¹ Household Food Security in the United States in 2023 (Report No. ERR-337). U.S. Department of Agriculture, Economic Research Service.
² Americans’ Views on Hunger, Report of Findings from a National Survey by Hart Research Associates and Chesapeake Beach Consulting, 2014.

Click here for more facts about U.S. hunger you can use as you develop your "post with a purpose."

More Creative Ideas

Here are some ideas that might stimulate your imagination to make The Greatest Day on Social Media more awesome!

Do what you do best: Write and perform a special song, poetry, or dance around the ending hunger theme. Create a special recipe and cook up a unique meal. Interview others about their experiences with hunger or what it was like volunteering at a food bank. Devote this one day to using your brand to influence for the end of U.S. hunger.
Join the movement yourself: Encourage your followers to join you by adding their name and email to the EndHungerUSA2030 movement. Share something you're grateful for, tell your own story ― growing up hungry in your family or experiencing food insecurity at some point in your life (see celebrities' conversations).
Corporate Communications: If you're a business, challenge your employees, customers, and vendors to create and share a special social media post on Thanksgiving Day on their social media platforms, telling what they're grateful for and encouraging them to join the EndHungerUSA2030 movement.
#ShareYourTable Campaign: Create a “virtual table” where influencers and followers share snapshots of their meals, along with a story or message about why fighting hunger matters to them. Each post includes an invitation to visit EndHungerUSA2030.org and learn how to join the movement and change history.
Thanksgiving Documentary: Do a selfie video of your family and friends around your Thanksgiving meal, recording the blessing (if that's part of your tradition), and asking each member of the family to note a hunger "fact" and express what they are grateful for.
Myth-Busting Hunger: Influencers could host a “myth-busting” series on their websites, podcasts, or blogs, sharing common misconceptions about hunger and the realities behind them. This educates their followers and invites them to join the movement and bring awareness to real solutions.
#ThanksgivingTableChallenge: Encourage followers to donate the cost of one Thanksgiving meal to a local food bank and post a picture of their Thanksgiving table setup with the hashtag. Influencers could tag friends to join in, creating a chain of contributions.
“One Plate, One Pledge”: Influencers could create a post showing one plate of food and pledge to donate an amount per like/share. Followers could join by donating $1 for every “like” they get on their post, with a call to action linking to EndHungerUSA2030.org.
“Empty Plate, Full Heart” Story Series: Share stories of food insecurity along with a visual of an empty plate to highlight the importance of the campaign. Followers can contribute by sharing stories of what they’re grateful for and donate to or volunteer with a local food bank to fill others' plates.
Live “Friendsgiving” with a Purpose: Host a virtual “Friendsgiving” meal on social media and ask guests to donate what they would have spent on a meal. Followers can join the live stream, interact, and contribute through a direct link.
Turkey Trot for Hunger: While there are many Turkey Trots in real life (IRL), "Virtual Turkey Trots" are popular as well — encourage followers to do a mini “trot” with family and donate a few dollars per mile to ending hunger. Influencers can use stories to document their own Turkey Trot, motivating followers to join.
"Why I Care" Post Chain: Influencers post about why they’re passionate about ending hunger and invite followers to share their own “why” in the comments or their stories, tagging #EndHungerUSA2030.
“2030 Shout-Out” Series: Influencers could create a series of shout-outs to people and organizations making a difference in food security, tagging #EndHungerUSA2030 and encouraging followers to join the movement by supporting these causes and learning more about efforts already underway.
Thanksgiving “Gratitude & Action” Challenge: Influencers encourage followers to share one thing they’re grateful for alongside one action they’re taking to help end hunger (e.g., spreading awareness, supporting policy, volunteering). These posts would demonstrate commitment while highlighting that even small actions contribute to the larger mission.
“Generations Against Hunger” Tribute: Ask followers to post a photo or story honoring a family member or friend who inspired their values, particularly around giving or community. Each tribute can tag #EndHungerUSA2030, linking the movement to personal stories of family and gratitude.
“Grateful for Every Meal” Social Countdown: Leading up to Thanksgiving, influencers can post a countdown series sharing a quick fact or tip about hunger each day, paired with a reminder to join EndHungerUSA2030. It’s an easy way to keep followers engaged while building toward a bigger holiday message.
Thanksgiving Memories Montage: Influencers can post a montage of photos or videos of Thanksgiving moments, asking followers to share similar memories while joining the movement to ensure everyone can have a holiday without hunger. It creates a strong visual of what everyone should be able to experience.
Fast for a Day: To have empathy for food-insecure Americans, do a fast for at least 24 hours (do it safely) and share your experience of what that felt like. How much were you thinking about food? How was your energy? Would you want your child or a grandparent to experience that? What if it wasn't voluntary and you had to severely reduce your food intake because you couldn't afford food? Would you be up for applying for a job when you were hungry?

Logo and Branding

Actions Your Followers Can Take

Support a Local Foodbank.
This will take you to FeedingAmerica.org, which can also help you locate sources of emergency food
and locations where you might volunteer.

Contact Your Elected Representatives.
This will take you to USA.gov, where you can enter your street address to find all your local, state and federal elected officials.
This website also provides directly links to email addresses and suggests how to voice your opiniion.

If You Need Emergency Assistance.

Hunger Free America operates the National Hunger Hotline on behalf of the US Dept. of Agriculture. The hotline is a resource for individuals and families seeking information on how to obtain food. The National Hunger Hotline staff connects callers with emergency food providers in their community, government assistance programs, and various social services.
The hotline can be reached at 1-866-3-HUNGRY (1-866-348-6479) or 1-877-8-HAMBRE (1-877-842-6273), for Spanish, from Monday through Friday, 7 a.m. to 10 p.m. ET.